1. Statement Walls & Murals
Bold wallpaper, neon signs, or local art murals create an immediate photo opportunity. Use one feature wall per space to anchor the theme and encourage photo sharing.
2. Natural Light & Ambient Lighting
Nothing beats sunlight for selfies and flat lays. Position seating near large windows and complement it with soft, layered lighting like Edison bulbs, pendant lights, or fairy lights.
3. Instagrammable Furniture & Layouts
Opt for comfortable yet visually appealing furniture—think velvet seating, rattan chairs, and mismatched vintage tables. Curate each seating area with Instagram in mind.
4. Greenery & Indoor Plants
Biophilic design is trending in North America’s café culture. Hanging plants, indoor trees, and vertical gardens not only clean the air but elevate the visual experience.
5. Color Palettes that Pop
Neutral backdrops with pops of color—blush pink, sage green, burnt orange—are universally loved and highly photogenic. Stick to a consistent palette to create brand identity.